Before you write
What makes a scoping call useful.
The most productive calls start with a specific frustration rather than a request for services. ‘Our sales team describes us three different ways’ is a better brief than ‘we need brand work’, because it tells us what success would look like.
You do not need a finished brief, a budget approved or an internal consensus. If you have a number in mind, sharing it genuinely helps — our rates are published, so it is used to shape the scope rather than to price you.